Above the Crowd

Archive for February 27th, 2009

Perfect Online Video Advertising Model: Choose Your Advertiser

February 27, 2009:

Many companies and visionaries have pontificated about the future of video ads and different techniques for monetizing online videos.  A big part of this is driven by the fact that while YouTube is a huge user success, its a less proven monetization success.  On a recent trip to NYC, an idea came up which I can’t get out of my head, and the more I think about it, the more I believe that it is the Holy Grail for the future of online advertising.  But before I disclose the big “ah-ha,” a few caveats: 1) No one will ever monetize commodity content well.  If the same ...

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