Comments on: Perfect Online Video Advertising Model: Choose Your Advertiser

By: International Property Listing

International Property Listing — Fri, 15 Jan 2010 05:48:53 +0000

Nice idea. This will surely be helpful. Thanks!

By: Вячеслав Меньшиков

Вячеслав Меньшиков — Fri, 27 Nov 2009 19:58:53 +0000

Народ в таких вот случаях говорит – Базар цену скажет

By: Рубен

Рубен — Sun, 18 Oct 2009 18:40:08 +0000

Хм… А мне сдается, минусы намного превосходят плюсы.

By: brian

brian — Thu, 01 Oct 2009 12:43:41 +0000

I expressed the above model at a digital conference recently, most in room thinks this may be the way to proceed. matching not guessing is way forward

By: Hoo Kang

Hoo Kang — Fri, 05 Jun 2009 10:12:49 +0000

Neat idea.

What do you think about the new Digg Ads? It’s similar, but crowd sourcing Ads for crowd content.

By: Shane Lundy

Shane Lundy — Wed, 04 Mar 2009 14:10:45 +0000

You are correct. SponsorSelect was invented by me and initially introduced by AWS on the WeatherBug desktop application over seven years ago. The concept was simple, let the user select the advertiser. SponsorSelect has now been spun out of AWS so that we can better serve the needs of our advertisers and expand on the publisher network that we built over the past 18 months.
Shane Lundy
President and CEO
SponsorSelect Inc.

By: Shane Lundy

Shane Lundy — Wed, 04 Mar 2009 14:09:02 +0000

Spencer, As you will see, this is not Bill’s idea. SponsorSelect was invented by me and initially introduced by AWS on the WeatherBug desktop application over seven years ago. The concept was simple, let the user select the advertiser. SponsorSelect has now been spun out of AWS so that we can better serve the needs of our advertisers and expand on the publisher network that we built over the past 18 months.
regards
Shane Lundy

By: Spencer Rascoff

Spencer Rascoff — Tue, 03 Mar 2009 20:57:22 +0000

Bill,
A very smart idea. I like it.

I forget which site I was recently on (ABC.com?) but one of them asked me up front whether I wanted to watch one 3 minute ad upfront and then no ads throughout, or watch 4 30 second ads throughout the program.

So they’re already experimenting with asking the user to select advertising preferences upfront. I’m sure it will just be a matter of time before your idea is at least experimented with.

By: Shane Lundy

Shane Lundy — Mon, 02 Mar 2009 16:29:35 +0000

Bill,

I am pleased that you like my idea! As you may already know SponsorSelect was invented by me and initially introduced by AWS on the WeatherBug desktop application over seven years ago. The concept was simple, let the user select the advertiser. SponsorSelect has now been spun out of AWS so that we can better serve the needs of our advertisers and expand on the publisher network that we built over the past 18 months.
In addition to allowing the end user to select who gets to advertise to them, SponsorSelect is the only network that guarantees that the end user will visit the advertiser’s site every time their ad is shown. This means a 100% click through rate at a fraction of what search or display ad campaigns cost. We call it On-Demand Advertising. We believe this approach represents a fundamental shift in how consumers will interact with advertisers and content. I would welcome a discuss.
Regards
Shane Lundy
President and CEO
SponsorSelect Inc.
301 250 4114
slundy@sponsorselect.com

By: Easy Video Producer

Easy Video Producer — Sun, 01 Mar 2009 19:47:23 +0000

[...] Perfect Online Video Advertising Model Many companies and visionaries have pontificated about the future of video ads and different techniques for monetizing online videos. [...]