Comments on: How To Monetize a Social Network: MySpace and Facebook Should Follow TenCent http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/ ...focusing on the evolution and economics of high technology business and strategy. By day, I am a venture capitalist at Benchmark Capital. Wed, 08 Sep 2010 04:13:22 +0000 hourly 1 http://wordpress.com/ By: Virtual Goods « addingplay http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1857 Virtual Goods « addingplay Wed, 14 Jul 2010 18:21:19 +0000 http://abovethecrowd.com/?p=135#comment-1857 [...] How to Monetize a Social Network [...] [...] How to Monetize a Social Network [...]

]]> By: Sell Virtual Goods for Real Dollars « addingplay http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1856 Sell Virtual Goods for Real Dollars « addingplay Wed, 14 Jul 2010 16:51:07 +0000 http://abovethecrowd.com/?p=135#comment-1856 [...] How to Monetize a Social Network [...] [...] How to Monetize a Social Network [...]

]]> By: How Facebook, and Twitter should monetize - The Rentwiki Social Rental Search Blog http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1810 How Facebook, and Twitter should monetize - The Rentwiki Social Rental Search Blog Fri, 04 Jun 2010 06:05:06 +0000 http://abovethecrowd.com/?p=135#comment-1810 [...] Bill Gurley recently had a great post about how TenCent has been able to monetize through the use of digital goods and games. [...] [...] Bill Gurley recently had a great post about how TenCent has been able to monetize through the use of digital goods and games. [...]

]]> By: Xandra Hasegawa http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1575 Xandra Hasegawa Tue, 09 Feb 2010 15:58:40 +0000 http://abovethecrowd.com/?p=135#comment-1575 That a cool pair of shades ha.. That a cool pair of shades ha..

]]> By: Alex Dean http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1554 Alex Dean Tue, 02 Feb 2010 11:30:32 +0000 http://abovethecrowd.com/?p=135#comment-1554 Interesting article. I wasn't aware that LindenLabs was so profitable - it feels to me that the reason there is that SecondLife is both a social community but also a market - it's lowered the bar to content creation and so a lot of users make the leap to become creators/merchants. A network which internalises value chains can satisfy user needs and make money in the way that a community of general users (or worse, a narrow interest group) can't. Forgive the plug but we've written on this in detail on <a href="http://www.keplarllp.com/blog/2010/02/monetising-your-community-site-through-value-chain-mapping" rel="nofollow">our Keplar (UK digital consultancy) blog</a>. Interesting article. I wasn’t aware that LindenLabs was so profitable – it feels to me that the reason there is that SecondLife is both a social community but also a market – it’s lowered the bar to content creation and so a lot of users make the leap to become creators/merchants.

A network which internalises value chains can satisfy user needs and make money in the way that a community of general users (or worse, a narrow interest group) can’t. Forgive the plug but we’ve written on this in detail on our Keplar (UK digital consultancy) blog.

]]> By: susan smith http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1396 susan smith Mon, 21 Dec 2009 06:51:01 +0000 http://abovethecrowd.com/?p=135#comment-1396 thanx for sharing this useful info with all of us here. Very interesting indeed! thanx for sharing this useful info with all of us here. Very interesting indeed!

]]> By: Twitter Is The Real-Time Web. New Industries Will Be Built On Twitter. : News Industry http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1392 Twitter Is The Real-Time Web. New Industries Will Be Built On Twitter. : News Industry Tue, 15 Dec 2009 08:34:53 +0000 http://abovethecrowd.com/?p=135#comment-1392 [...] Virtual Goods – In a recent post, Benchmark Capital Partner Bill Gurley wrote a fantastic piece on how MySpace and Facebook should monetize: sell stuff online. Twitter could build a marketplace [...] [...] Virtual Goods – In a recent post, Benchmark Capital Partner Bill Gurley wrote a fantastic piece on how MySpace and Facebook should monetize: sell stuff online. Twitter could build a marketplace [...]

]]> By: Ryan http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1325 Ryan Thu, 19 Nov 2009 06:51:07 +0000 http://abovethecrowd.com/?p=135#comment-1325 This statement from the author sums it all up succinctly and incisively. 'Another reason that digital items are a great monetization model for a social network is congruence of fit with the core activity of the site.' Bravo! This statement from the author sums it all up succinctly and incisively. ‘Another reason that digital items are a great monetization model for a social network is congruence of fit with the core activity of the site.’ Bravo!

]]> By: Dave TB Designs http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1283 Dave TB Designs Thu, 12 Nov 2009 22:29:55 +0000 http://abovethecrowd.com/?p=135#comment-1283 Digital Items and Casual Games?? Well I definitely think FaceBook has stepped up the anty on Casual Games. Just look at their viral online poker game. Everyone I know is on. And the genius behind the game is that you can pay money to buy chips (but are not required to in order to play) it makes the game more attractive and remain "Free". Ive also noticed digital beginning to make an appearance too. Looks like Facebook is indeed following some of tencents methods Digital Items and Casual Games??
Well I definitely think FaceBook has stepped up the anty on Casual Games. Just look at their viral online poker game. Everyone I know is on. And the genius behind the game is that you can pay money to buy chips (but are not required to in order to play) it makes the game more attractive and remain “Free”. Ive also noticed digital beginning to make an appearance too. Looks like Facebook is indeed following some of tencents methods

]]> By: (Leading discussion/1)Leveraging free (other than ads) – reflection on Free « Economics of Digital Communication http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/#comment-1009 (Leading discussion/1)Leveraging free (other than ads) – reflection on Free « Economics of Digital Communication Wed, 21 Oct 2009 01:13:48 +0000 http://abovethecrowd.com/?p=135#comment-1009 [...] into real cash because free doesn’t automatically do that for you. Resources: http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-fol... [...] [...] into real cash because free doesn’t automatically do that for you. Resources: http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-fol... [...]

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