Above the Crowd

Archive for October, 2009

Google Redefines Disruption: The “Less Than Free” Business Model

October 29, 2009:

[Follow Me on Twitter] I like to think of myself as an aficionado of business disruption. After all, as a venture capitalist it is imperative to understand ways in which a smaller private company can gain the upper hand on a large incumbent. One of the most successful ways to do this is to change the rules of the game in such a way that the incumbent would need to abandon or destroy its core business in order to lay chase to your strategy. This thinking, which was eloquently chronicled in Clay Christiansen’s The Innovator’s Delimma , is the key premise behind recently successful business movements like ...

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