Archive for July 8th, 2010
Google’s Acquires ITA: Will Deeper Vertical Integration Lead to Higher Revenues?
“It’s funny how fallin feels like flyin, for a little while…” – Jeff Bridges, Crazy Heart Soundtrack On July 1st, Google announced its intention to acquire ITA Software. ITA owns a primarily B2B airfare search and pricing system called QPX. Several of the leading online travel sites, like Orbitz, Kayak, and Bing Travel, use information [...]
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