All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

Since Benchmark’s investment in Ebay 15 years ago, we have been fascinated by online marketplaces. Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. The arrival of the smartphone amplifies these opportunities, as the Internet’s connective tissue now extends deeper and deeper into an industry with the participants connected to the marketplace 24×7 – whether they are in the office, at home, or out in the field. It is a special experience to see an entrepreneur go from a … Continue reading All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces