Above the Crowd

Archive for the ‘online video’ Category

Understanding Why Netflix Changed Pricing

September 18, 2011:

Many journalists have offered their opinion on Netflix’s recent changes, its stock price decline, and their even more recent branding changes (Qwikster). Yet in each article, it appears as if the journalist all agree that the price move (creating separate prices for streaming and DVDs) was a bad strategic move. As an example,  Techcrunch notes : “Raising prices for those of us who opt for both streaming and DVDs would have been fine if Netflix had a deeper streaming catalog. But the gap is still too big, and the price hike seemed premature. Your customers are extremely loyal. Don’t piss them off.” The problem with this ...

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When It Comes to Television Content, Affiliate Fees Make the World Go ‘Round

April 28, 2010:

“The clock on the wall’s moving slower My heart it sinks to the ground And the storm that I thought would blow over Clouds the light of the love that I found” – Fool in the Rain, Led Zeppelin More often than not, we here in Silicon Valley are prone to idealism. We see a scenario the way we want to see it, and make predictions that fit our view of how we think the world should work, or perhaps even how we would like the world to be. This is especially true when it comes to technology. Outsider “luddites” ...

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Want To Know More About the Future of Internet TV?: Let’s Look to Korea

September 29, 2009:

[Follow Me on Twitter] We are clearly at a very important point in time when it comes to Internet video, especially video that is served to your television, but over the Internet (also known as “over-the-top” Internet video). Christmas of 2009 and Christmas of 2010 will mark the point in time that Internet menus began to show up in-mass on televisions, DVD players, and game machines. That said, one would be hard pressed to predict exactly how this market will evolve.  There are simply way more questions than answers. For example: Who will own the operating system layer? Who will own the menu “stack” ...

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Bill Gurley on the “Free” Business Model

July 15, 2009:

I have been intrigued by the back and forth between Chris Anderson, Malcolm Gladwell, and Mark Cuban on the topic of “Free” as a strategy and business model. For those that haven’t read the articles and posts, I highly reccomend them all. Here they are in a list: 1) Back in February of 2008, Chris Anderson wrote the original cover story for Wired Magazine, title “ Free! Why $0.00 Is the Future of Business. ” Recently he has expanded this into an  entire book . I have felt for the  past year or so, that Chris’ first article is quintessential reading for the entrepreneurial set.  More on why later. 2) In the July 6, 2009 edition ...

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Bill Gurley’s Online Video Market Snapshot

May 10, 2009:

I recently spoke at AlwaysOn’s OnHollywood conference on the subject of today’s extremely dynamic online/Internet video world. Things are moving so amazingly fast that its extremely hard to predict specific outcomes. That said, I believe there are a number of critical issues to understand as we watch this market unfold over the next  few years.  Here is the video of the event:   And here are the slides: I wish they were synchronized, but alas after well over an hour of work, I gave up.  I believe that Google bought a company that will allow this, but they haven’t released the functionality yet on YouTube. ...

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