Above the Crowd

Posts Tagged ‘casual games’

How To Monetize a Social Network: MySpace and Facebook Should Follow TenCent

March 9, 2009:

“Little Joe never once gave it away Everybody had to pay and pay”                   — Lou Reed, Walk on the Wild Side The consensus seems to be that social networks have a monetization problem.  On this topic, both the leading technology industry blogs  and the world’s top news organizations  agree.  The problem is not that these sites have no revenue.   I “guesstimate” that MySpace and Facebook have annual revenue run-rates of approximately $650mm and $450mm respectively – highly reputable numbers.  The perceived problem relates directly to revenue per user or page view, as these are two of the most heavily trafficked sites on the ...

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