Above the Crowd

Posts Tagged ‘Virtual Goods’

Virtual Goods, Accounting, and the Power of the “Rental” Model

February 8, 2010:

American journalists and corporate executives have been slow to appreciate the beauty, brilliance, and consumer allure of the virtual goods business model.It’s not that they did not have data points – China is chock full of multi-US$billion market capitalization companies that are based on this business model. That said, many luddites predicted it was an “Eastern” fascination that would never spread to the West. They never fully understood it. As a result of this headstrong denial, I have often wondered what data point would finally convince me that the West had fully accepted the reality of the virtual goods business ...

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How To Monetize a Social Network: MySpace and Facebook Should Follow TenCent

March 9, 2009:

“Little Joe never once gave it away Everybody had to pay and pay”                   — Lou Reed, Walk on the Wild Side The consensus seems to be that social networks have a monetization problem.  On this topic, both the leading technology industry blogs  and the world’s top news organizations  agree.  The problem is not that these sites have no revenue.   I “guesstimate” that MySpace and Facebook have annual revenue run-rates of approximately $650mm and $450mm respectively – highly reputable numbers.  The perceived problem relates directly to revenue per user or page view, as these are two of the most heavily trafficked sites on the ...

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