Above the Crowd

“Little Joe never once gave it away Everybody had to pay and pay”                   — Lou Reed, Walk on the Wild Side The consensus seems to be that social networks have a monetization problem.  On this topic, both the leading technology industry blogs  and the world’s top news organizations  agree.  The problem is not that these sites have no revenue.   I “guesstimate” that MySpace and Facebook have annual revenue run-rates of approximately $650mm and $450mm respectively – highly reputable numbers.  The perceived problem relates directly to revenue per user or page view, as these are two of the most heavily trafficked sites on the […]

Many companies and visionaries have pontificated about the future of video ads and different techniques for monetizing online videos.  A big part of this is driven by the fact that while YouTube is a huge user success, its a less proven monetization success.  On a recent trip to NYC, an idea came up which I can’t get out of my head, and the more I think about it, the more I believe that it is the Holy Grail for the future of online advertising.  But before I disclose the big “ah-ha,” a few caveats: 1) No one will ever monetize commodity content well.  If the same […]