Many companies and visionaries have pontificated about the future of video ads and different techniques for monetizing online videos. A big part of this is driven by the fact that while YouTube is a huge user success, its a less proven monetization success. On a recent trip to NYC, an idea came up which I can’t get out of my head, and the more I think about it, the more I believe that it is the Holy Grail for the future of online advertising. But before I disclose the big “ah-ha,” a few caveats: 1) No one will ever monetize commodity content well. If the same […]
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