Above the Crowd

Why Youth Has an Advantage in Innovation & Why You Want To Be a Learn-It-All

March 26, 2012:

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A few relevant scenes from the recent blockbuster Moneyball:

Peter Brand: Billy, Pena is an All Star. Okay? And if you dump him and this Hatteberg thing doesn’t work out the way that we want it to, you know, this is…this is the kind of decision that gets you fired. It is!
Billy Beane: Yes, you’re right. I may lose my job, in which case I’m a forty four year old guy with a high school diploma and a daughter I’d like to be able to send to college. You’re twenty five years old with a degree from Yale and a pretty impressive apprenticeship. I don’t think we’re asking the right question. I think the question we should be asking is, do you believe in this thing or not?
Peter Brand: I do.
Billy Beane: It’s a problem you think we need to explain ourselves. Don’t. To anyone.
Peter Brand: Okay.

———————————

Grady Fuson: No. Baseball isn’t just numbers, it’s not science. If it was then anybody could do what we’re doing, but they can’t because they don’t know what we know. They don’t have our experience and they don’t have our intuition.
Billy Beane: Okay.
Grady Fuson: Billy, you got a kid in there that’s got a degree in Economics from Yale. You got a scout here with twenty nine years of baseball experience. You’re listening to the wrong one. Now there are intangibles that only baseball people understand. You’re discounting what scouts have done for a hundred and fifty years, even yourself!

These two scenes from Moneyball illustrate something that may be essential to modern business: the incredible value of youth and innovative thinking relative to traditional experience. It turns out that the Moneyball character Peter Brand’s real name is not Peter Brand (played by Jonah Hill), but rather Paul DePodesta. And he didn’t go to Yale, but instead Harvard. He was indeed young – twenty-seven when he went to work for Billy Beane – and he did have an actual degree in Economics. What’s more, as you can see in the interaction above, Billy valued Paul’s (Peter Brand’s) opinions and decisions – despite the fact that he was a complete novice with respect to baseball operations.

A month or two ago, I had the unique opportunity to share the stage with Billy Beane at a management offsite for one of the leading companies in the Fortune 500. We were both fielding questions about innovation, and what one can do to keep their organization innovative. I talked about how many of the partners that have joined Benchmark Capital have been extremely young when they joined, including our most recent partner Matt Cohler who joined us at the age of 31. At Benchmark, we believe that young partners have many compelling differentiators. First, they will ideally have strong connections and compatibility with young entrepreneurs, who are frequently the founders of the largest breakout companies. They are also likely to be frequent users of the latest and greatest technologies (all the more important with today’s consumer Internet market). Like the “Moneyball” situation described herein, young VCs are open to new ways of doing things. This form of “rule-breaking,” or intentionally ignoring yesterday’s doctrine, may in fact be a requirement for successful venture capital investing.

When I mentioned this intentional bias towards youth, Billy Beane abruptly concurred. He noted that injecting youth into the A’s organization is also a key philosophy of his. Paul DePodesta may have been the first young gun that Billy hired, but he was far from the last. Billy continues to recruit young, bright, talented people right out of college to help shake up the closed-minded thinking that can develop with an “experience only” staff. Also noted was the fact that if a certain “experience” is shared by all teams in the league, then it is no longer a strategic weapon. You can only win with a unique advantage.

The impact of youth on the technology scene is undeniable. The included table lists the founding age of some of the most prominent founders of our time. The facts are humbling and intimidating, especially for someone who is no longer in their twenties or early thirties. Can someone in their forties be innovative? Or, do the same things that produce “experience” constrain you from the creativity and perspective needed to innovate?

Lets look at some of the specific advantages of youth. First, as mentioned before, without the blinders of past experience, you don’t know what not to try, and therefore, you are willing to attempt things that experienced executives will not consider. Second, you are quick to leverage new technologies and tools way before the incumbent will see an opportunity or a need to pay attention. For me this may be the bigger issue. The rate of change on the Internet is extremely high. If the weapon du jour is constantly changing, being nimble and open-minded far outweighs being experienced. Blink and you are behind. Youth is a competitive weapon.

The point Billy raised regarding the fleeting value of experience is also important to consider. As the world becomes more and more aware of a trick or a skill, the value of that experience begins to decay. If word travels fast, the value of the skill diminishes quickly. Best practice becomes table stakes to stay-afloat, but not to get ahead. We see examples of this every day with Facebook application user acquisition techniques. Companies find a seam or arbitrage that creates a small window of opportunity in the market, but quickly others mimic the same technique and the advantage proves fleeting.

Back before the Yahoo BOD hired Carol Bartz, there was much speculation about the important traits for Yahoo’s next CEO. Most of the analysis honed in on two key traits for the company’s next leader – the ability to lead and the ability to innovate. I remember trying to think about leaders that I thought would have a chance at having a measurable impact. On one hand, you could put a very young innovative executive into the role, but it is hard to imagine handing a $15B public company over to someone remarkably inexperienced. The other side of the coin is equally difficult – thinking of a seasoned executive who has the ability to dramatically innovate Yahoo’s products and business model.

There were only a handful of people (as few as three) that I could think of at the time that fit this second profile. Thinking back now, they all shared the following characteristic: despite being experienced CEOs, these individuals all “thought young” i.e. they were open-minded and curious. And they did not believe that experience gave them all the answers. These type of executives love diving head-first into the latest and greatest technologies as soon as they become available.

If you want to stay “young” and innovative, you have no choice but to immerse yourself in the emerging tools of the current and next generation. You MUST stay current, as it is illusionary to imagine being innovative without being current. Also realize that the generational shifts are much shorter than they were in the past. If you were an innovative Internet company five short years ago, you might have learned about SEM and SEO. Most of the newly disruptive companies are no longer using these tools as paths to success – they have moved on to social/viral techniques. The game keeps changing, and if you are not “all-in” in terms of learning what’s new, than you may be falling rapidly behind.

Consider these questions:

  1. When a new device or operating system comes out do you rush out to get it as soon as possible – just because you want to play with the new features? Or do you wait for the dust to settle so that you don’t make a mistaken purchase. Or because you don’t want to waste your time.
  2. Do you use LinkedIn for all of your recruiting, or do you mistakenly think that LinkedIn is only for job seekers? How many connections do you have? Is your profile up to date? (When Yahoo announced Carol Bartz as CEO, I did a quick search on LinkedIn.  She was not a registered user.)
  3. When you heard that Zynga’s Farmville had over 80MM monthly users, did you immediately launch the game to see what it was all about, or do you make comments about how mindless it is to play such a game? Have you ever launched a single Facebook game?
  4. Do you have an Android phone or do you still use a Blackberry because your Chief Security Officer says you have to? I know many “innovators” who carry an iPhone and an Android, simply because they know these are the smartphones that customers use. And they want exposure to both platforms – at a tactile level.
  5. Do you use the internal camera app on your iPhone because it’s easy, or have you downloaded Instgram to find out why 27mm other people use that instead?
  6. Do you leverage Twitter to improve your influence and position in your industry or is it more comfortable for you to declare, “why would I tweet?,” before you even fully understand the product or why people in similar roles are leveraging the medium? Do you follow the industry leaders in your field on Twitter? Do you follow your competitors and customers? Do you track your company’s products and reputation?
  7. How many apps are on your smart phone? Do you have well over 50, or even 100, because you are routinely downloading each and every app from each peer and competitor you can to see how others are exploiting the environment? Do you know how WhatsApp, Voxer, and Path leveraged the iphone contact list for viral distribution?
  8. Do you know what Github is and why most startups rely on it as the key center of their engineering effort?
  9. Have you ever mounted an AWS server at Amazon? Do you know how AWS pricing works?
  10. Does it make sense to you to use HTML5 as your mobile solution so that you don’t have to code for multiple platforms? Does it bother you that none of the leading smartphone app vendors take this approach?
  11. When you are on the road on business, do you let your assistant book the same old car service, or do you tell them, “I want to use Uber just to see how it works?”
  12. When Facebook launched the new timeline feature did you immediately build one to see what the company was up to, or did you dismiss this as something you shouldn’t waste your time on?
  13. Have you been to Glassdoor.com to see what employees are saying about your company? Or have you rationalized why it’s not important, the way the way the old-school small business owner formerly dismissed his/her Yelp review.

The really great news is that being a “learn-it-all” has never been easier. With the Internet, high-speed broadband, SAAS, Cloud-services, 4G, and smart-phones, you can learn about new things, 24 hours a day, no matter where you are or what you do. All you need is the internal drive and insatiable curiosity to understand why the world is evolving the way it is. It is all out there for you to touch and feel. None of it is hidden.

There are in fact many “over 30” executives who can go toe-to-toe with these young entrepreneurs, precisely because they keep themselves youthful by leaning-in and understanding the constantly evolving frontier. My favorite “youthful” CEOs are people like Marc Benioff and Michael Dell, who frequently can be found signing up for brand new social networking tools and applications. Reed Hastings has more than once answered Netflix questions directly in Quora.  Jason Kilar frequently communicates directly with his customers through Hulu’s blog. Rich Barton, the co-founder of Expedia and Zillow is one of those people carrying both an Iphone and an Android, and is constant learning mode. I would also include Mark Cuban, whose curiosity is voracious. The other NBA owners never saw him coming. And lastly, there is Jeff Bezos, who seems to live beyond the edge, imagining the future as it unfolds. Watch the launch of Kindle Fire in NYC, and you will have no doubt that Jeff plays with these products directly and frequently.

Our last table highlights the stats from the Twitter account of some of these “youthful,” learn-it-all executives (sans Mr. Bezos – we all wish he tweeted). If you don’t find this list interesting, think about the thousands and thousands of executives out there who are nowhere to be found with respect to social media. They take the easy way out, likely blaming their legal department. They intentionally choose not to learn and not to be innovative. And they refuse to indoctrinate themselves to the very tools that the disrupters will use to attack their incumbency. That may in fact be the most dangerous path of all.

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44 Comments

  1. Steven Loi (@StevenLoi) March 26, 2012

    Maric Johnson is a good one to include with engaging with the audience via Twitter. It took him a while to get onboard but does a good job engaging with his fans and sharing his insights.

    Reply
  2. Matt March 27, 2012

    No doubt, younger people see things differently, sometimes better. But, as in Moneyball, it was the combination of the two that led to success. Being able to take new and innovative ideas and integrate them into existing business models to squeeze out some competitive advantage, that’s the real talent.

    Everyone is always citing people like Gates, Zuckerburg, and Jobs as examples that youth is what builds these great companies. It wasn’t youth, it was the people, the current culture, and probably 50 other things that can’t be quantified.

    Reply
    • bgurley March 27, 2012

      I agree with this. Being crazy and out on the edge all by itself is not a recipe for success.

  3. Gabriel Rega March 27, 2012

    Reblogged this on Gabriel Rega and commented:
    O autor fala em com uma visão de negócios, mas vale o mesmo se você pensa em termos de modelos de matching ou mesmo se você vê a firma como conjunto de capacitações. No mundo que muda a habilidade que conta é adaptabilidade. E tem gente que defende estruturas mais hierarquizadas ainda…

    Reply
  4. Dave mcclure March 27, 2012

    great post. spot on.

    Reply
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  6. Ignacio Fanlo March 27, 2012

    Another great post. My reading isn’t that youth trumps experience, but that innovative thinking comes from a clearer and cleaner mind set. In fact, I’d venture (no pun intended) to guess that general experience combined with intellectual curiosity and finally creating an innovative company in a field or industry completely unknown before might be the most fertile ground for an Entrepeneur.

    Reply
    • bgurley March 27, 2012

      Most definitely.OBviously, I used youth here as a metaphor.

  7. John Frank March 27, 2012

    Hey, if 27mm people are already using Instagram and 80mm people are already using Zynga, those aren’t the niches the “innovators” need to be exploring. They are already on to the next thing.

    Reply
  8. Steve Gurley March 27, 2012

    You are largely describing innate characteristics that are not necessarily specific to youth. I’m in my mid 50′s and answered yes to all but 3 of your 13 questions. My kids, who are in their early 20′s would have failed your test miserably. I don’t do these things because they keep me current; I do them because it’s what I like to do.

    The one thing age has taught me is that strong innate abilities, driven by a passionate desire to succeed and supported by good timing will produce a winning result everytime — no matter what the age or focus. Lose either of these three and it’s over.

    In my opinion, the only advantage that youth truly offers is ready access to opportunities to solve problems specific to the young. The same, however, can be said of the old. Different opportunities but opportunities none the less.

    One last thing, read “The Outliers”. It will give you insight into the paths to success.

    Reply
    • Matt March 27, 2012

      Well said. The other “advantage” of youth is you don’t know what you’re in for when you start something. That ignorance allows you to charge forward in situations that past experiences might have kept you from.

  9. David Henderson March 27, 2012

    #1> note that every major league baseball team today employees some version of the “moneyball strategy” completely negating it’s competitive advantage

    #2> youth bias – since you and many of your colleagues believe and act on this bias it becomes self fulfilling

    #3> twitter and quora as a proxy for “youthful,” learn-it-all executives – these are old news :-) How about a Klout, PeerIndex or Kred scores as a benchmark or services like Pinterest, Localmind, Sonar, Highlight, Banjo, Forecast, Lanyrd, and turntable.fm on your phone.

    #4> what’s a Blackberry or Android and who cares? I love my iPhone!

    Sorry couldn’t resist…. LOL

    #5> loved the second to the last paragraph!!!

    Disclaimer: I’m a fifty something former Blackberry and Android user that loves his iPhone, has all those apps mentioned above (and hundreds more) on his beloved iPhone, got all 13 questions and has been immersed in learn-it-all mode for the past 20 years. Bring it! :-0

    Age is way overrated….. it’s great to be young!! ;-)

    Reply
  10. robfrank March 27, 2012

    Another advantage of youth that the opening movie quote hints at is that, to quote Bob Dylan, “when you’ve got nothin, you’ve got nothin to lose.” See, also: “No one ever got fired for choosing IBM.”

    Reply
  11. Mark Hernandez March 27, 2012

    Of course, the situation is complex. There’s no company you mention that’s wholly the product of a single individual. Steve Jobs didn’t really get it until later in life, and Apple is filled with amazing kids. And you list companies that are not innovative at all (I’ll leave that for you guys to pick your own examples.) Anyone over 40 knows that one’s physical age is not related to their mental age (but you do acknowledge that.)

    Someone super-smart and a young thinker like me, age 59, knows that “oversimplification is the scourge of the 21st century.” I’m starting a company that’s doing something everyone has completely missed, and in an innovative way, which I discovered and solved the fundamental problems myself. But I’ll shortly have lots of amazing young people working for me and WE ALL will be shaping the company as we go forward using everything from the Lean Startup methods to the theories of Clayton Christensen, etc. It’s trite, but true — it takes a village, a group of amazing people all combining their best attributes toward a dream TOGETHER.

    Mark Zuckerberg is not making every last decision off the top of his head but is always sitting on the shoulders of the experienced, while still being brave, all unrelated to age. Being unconventional and thinking outside the box is an old but reliable thing. It can be both an accident and an acquired skill. When you write an article like this you’ll be insulting a lot of people, so take care. :-)

    Reply
    • Amrut March 27, 2012

      I agree with your answer, though I would like to point out the author stated youth had an advantage, not exclusivity in innovation. In that, I think he is correct.

    • bgurley March 27, 2012

      Advantage…

  12. Larry Lewis March 27, 2012

    Have you ever written a smartphone app? If not, are you just an empty suit?

    Reply
  13. John McGrath (@Wordie) March 27, 2012

    Having a particular phone or downloading some app doesn’t give you youthful insight, it makes you a lemming. Nothing wrong with that–I have a new phone full of trendy apps, just like every other punk in the Valley. But chasing trends is hardly innovative, and some of the things you list as requirements for youthful behavior are, frankly, a little embarrassing. LinkedIn was founded in 2002, for Christ’s sake, and has 150 million users. Youthful it is not. (Though you’re right about GitHub–it profoundly changes how work is done and is the most important company since Facebook.)

    If you really want to see the world through young eyes, have kids. Installing Hipstamatic or whatever pales in comparison to what you gain from watching a kid see a pelican for the first time, or being present when they discover a new verb tense–or realize verbs have tenses. It’s mind-blowing.

    Reply
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  15. Nat Kausik March 27, 2012

    I think there is really only one question to ask yourself:
    Are you afraid of failure?

    If you can conquer the creep of fear, you will remain young and innovative. I believe this is why many high-achievers take up high-risk hobbies.

    Reply
  16. Solid post. Loved it.

    Reply
  17. jfal@yahoo.com March 28, 2012

    seems like an unabashed plug for benchmark funded cos.

    Reply
    • bgurley March 28, 2012

      There are a few mentioned.

  18. Amanda March 28, 2012

    Nice article, totally agree with the heading. Here’s a startup I’m following called YpickMe. Its a technology to make interactive, multimedia-enhanced resumes, which makes HR/recruiting process efficient by 30% AND increase an applicant’s chances by 10 times to be hired.
    Cool thing is it was developed by young people (Gen Y) for their peers after they were having a hard time landing a job post grad. Its helped few of their friends land awesome jobs and now they are gearing for launch.
    Sign-up and share with anyone who you know is unemployed and spread the positive karma. Thanks all.

    Reply
    • Iggy Fanlo March 28, 2012

      Jfal,

      I am not so sure. Like all things in life, is your opinion a reflection of your position or is your position a reflection of your opinion. Given Benchmarks and Bill G impressive track record, I’d say that they’ve chosen companies that reflect their views, not changed their views to reflect their investments.

  19. Stanley W. Fields March 28, 2012

    Another great article! Thank you Bill!!

    Reply
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  21. Michael Blend March 29, 2012

    Excellent post. Many good things come with increasing amounts of experience, but unfortunately the desire to get out of your comfort zone isn’t always one of them. Try new things, all the time.

    Reply
  22. Rich March 29, 2012

    Great post! I do believe, though, that one must always be asking why and always curious about the world. Not just the kingdom we all try to build, but the BIG world. Only then can one truly appreciate change and understanding it will likely follow that appreciation.

    Reply
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  26. Irrelefant April 2, 2012

    Its a good post, and a good reason to add educational facilities to the hundreds of giant new FEMA camps the Government is rushing to build, so the curiosity and will to learn of our youngsters will not be stopped dead by some completely unexpected national emergency. We should petition our representatives in congress for this.

    Reply
  27. i had not seen this post Bill until a commenter on my blog mentioned it to me. he was commenting on a post i wrote that made the opposite point
    http://www.avc.com/a_vc/2012/03/coming-of-age.html

    but i have to agree with you that youth is a huge advantage in the startup world and at age 50, i spend a fair bit of time thinking about that. my post was not to defend my age or dismiss the power of youth, but instead to point out that in some aspects of our business experience is key.

    i think working with entrepreneurs, particularly young entrepreneurs, is a place where experience is extremely helpful. how do you help them without holding them back or crimping their style?

    the thing i love most about your post is the idea of staying young and using the latest and greatest tools. that’s been my game plan since i started investing in the consumer internet in the mid 90s and i don’t know how i could do this business without it.

    great post

    Reply
    • Kent Roofing April 17, 2012

      I think it is more about the lake of manipulation and experience along with the intelligence.

  28. Alen Teplitsky April 2, 2012

    i’ve read the book and remember the 2000 bubble when kids were getting $200 million for crazy ideas like cuecat

    the point of the book was not youth but that billy beane had a tiny fraction of the budget of rich teams like the mets and yankees and needed a way to find quality players for CHEAP. Paul DePodesta and a few others who worked for him were just an end to the means. In fact a large part of the book was devoted to the fact that scouts valued some qualities that didn’t really matter and as a high school kid billy had them and had a terrible MLB career.

    it was only in middle age that Billy Beane learned enough to use a new system to beat the game. at least this was how the book went.

    and i see the same thing today. every day there is some new website where you are supposed to type your status in or post some pictures and comment on how cool other peoples’ photos are. same as 1999, all hype.

    Reply
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  30. Abhinav Chaturvedi April 8, 2012

    awesome

    Reply
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